This is a general guideline and structure of slides for an early-stage company pitch. The order is not hard and fast, but this structure tends to provide a great cadence.

1. Slide Title: Introduction
   1. Briefly introduce your startup, highlighting its name, mission, and vision. I like this to be a slide stating precisely what you are. It can be a bulleted list but it should be pithy with little to no jargon.
   2. Typically include logos and/or descriptive visual.
2. Slide Title: Team
   1. Introduce key team members, emphasizing relevant expertise.
   2. Showcase advisors or notable team achievements.
   3. Highlight the team's ability to execute the business plan.
3. Slide Title: Metric Hook
   1. Share a unique metric about your market or business that pulls the listener in.
   2. For example, for Outdoorsy, this was “1 in 6 households in the US owns an RV” 🤯
   3. The metric should make people go woah and get their attention. This is NOT TAM but makes it clear that a large opportunity exists.
4. Slide Title: Market Opportunity
   1. Showcase the size and potential of the target market.
   2. Highlight key trends and market gaps that your startup addresses.
   3. Include data and statistics to support your market analysis. Proof points are the key here and validate why you are building this business.
5. Slide Title: Problem Statement
   1. Clearly define the problem your target customers are facing.
   2. Use real-world examples or anecdotes to illustrate the pain points.
   3. Emphasize the urgency and significance of solving this problem. If these aren’t super compelling points that tells you something critical.
6. Slide Title: Solution
   1. Present your product or service as the solution to the identified problem. This should show how your earned insight/secret unlocks the opportunity.
   2. Highlight unique features and key differentiators.
   3. Use visuals, such as product screenshots or demos, to showcase functionality.
   4. I like to reiterate or add a new teaser metric to get people leaning in so they aren’t waiting till the end for the first traction numbers.
7. Slide Title: Business Model
   1. Outline your revenue streams and pricing strategy.
   2. Explain how your business model is sustainable and scalable.
   3. This sections shows that you have strategically thought through how to run the business.
8. Slide Title: Go-to-Market Strategy
   1. Detail your plan for reaching and acquiring customers.
   2. Highlight key marketing channels and partnerships.
   3. Discuss sales and distribution strategies.
   4. What I want to see here is your unique user acquisition strategy that gives you an unfair advantage.
9. Slide Title: Traction
   1. Showcase key milestones, achievements, and user adoption metrics.
   2. Highlight any partnerships, collaborations, or notable customer testimonials.
   3. Use graphs or visuals to illustrate growth trends.
10. Slide Title: Competitive Landscape
    1. Identify direct and indirect competitors.
    2. Clearly articulate your unique value proposition.
    3. Showcase a competitive analysis highlighting your strengths.
11. Slide Title: Financial Projections
    1. Provide a snapshot of financial forecasts, including revenue, expenses, and profitability.
    2. Use charts and graphs for visual clarity.
    3. Discuss key assumptions and milestones affecting financial projections.
12. Slide Title: Funding Ask
    1. Clearly state the amount of funding you are seeking.
    2. Break down how you plan to use the funds (e.g., product development, marketing, hiring).
    3. Discuss the anticipated runway and future funding needs.
13. Slide Title: Conclusion & Q&A
    1. Summarize key points and reiterate the compelling aspects of your startup.
    2. Open the floor for questions and engage with potential investors.
    3. Provide contact information for follow-up discussions.